White represents purity or innocence, clarity, simplicity and efficiency. It creates a sense of space and sophistication, and gives a feeling of freedom and uncluttered openness. There can be just as many whites as there are reds or blues, so choose your white with care. Every white has an undertone that may lean towards pink, blue or yellow. Compare paint chips to your fabrics and flooring to determine how white your white looks when next to other décor features.
Clean white paint is ideal in a room with lots of light. Tinted whites that have a smidgeon of color to them are best when you want to draw out other colors in the room. Crisp whites are great for trim when a light color is chosen for the walls, but too bright for deep colors. Creamy whites are rooted in yellow and are all about sunshine and great for rooms with little light. They look great with warm colors, enhance well-being and are cheery; Refined whites are a touch hazy or misted. To achieve an art gallery white, choose a white paint that has a bit of grey in it. These grayed off whites look great with blues and add a sophistication/seriousness to the room. Don’t default to white on a ceiling. Dark paint colors on ceilings look dramatic. Consider other colors that are in the room to coordinate the room perfectly.