White represents purity, innocence, clarity, simplicity and efficiency. It creates a sense of space and sophistication, and gives a feeling of freedom and uncluttered openness. There can be just as many whites as there are reds or blues, so choose your white with care. Every white has an undertone that may lean towards pink, blue or yellow. Compare paint chips to your fabrics and flooring to determine how white your white looks when next to other décor features.